Why Choose A Catalog?

The choice of the marketing tool to use depends on the type of business. There are actually so many kinds of marketing tools to choose from however you must know which one applies to your business.

The choice of the marketing tool to use depends on the type of business. There are actually so many kinds of marketing tools to choose from however you must know which one applies to your business. One of the most chosen marketing tools is the catalog. But for starters let us first define what catalogs are. Catalogs are multi-page documents that permit customers to view and purchase products and services. Catalogs are excellent counterparts for business media like websites, brochures, or even flyers. The available catalog sizes are the following: 5 ?? x 8 ? ?, 8 ? x 11?, 8 ?? x 11? and 11? x 17?.

Moreover, catalogs may also be customized for added flare. Certain advantages may be derived from having customized catalogs and these are as follows: custom-made catalogs are an excellent representative of any company or business. They also provide customers with constant access to all the products and services that a company is offering. And of course, catalogs showcase the products and services in detail.

Catalogs are so effective that according to one study it increases sales by 10 to 20% especially when it is combined with a website. But just how are we to create these catalogs? There are certain considerations in creating a catalog and these are design, paper, binding, and of course the printing company.

Catalog Design

In deciding on what design to use for the catalog, one very important factor must be considered and that is the design must be able to effectively capture the interest of its recipients. Then there is also the consideration in terms of pages to be included in the catalog. The number of catalog pages will be following the information as well as the images that are going to be displayed on them. Remember that is it not a good idea to overcrowd a certain page with so many texts and images that have no relevance whatsoever to the company or the products and services being offered.

But if ever you like your catalogs to have that professional feel and look to it you may consider alignment and parallelism as additional factors to dwell on. You see most people prefer to have their catalogs with symmetry meaning they want to see varied shapes, lines, and patterns. Symmetry in some way attracts them so be sure to include that in your catalogs. Another is parallelism which is achieved by using uniform fonts, color as well as types of graphics or images in the catalog.

The Paper to Use

Choosing the right type of paper to use is important since it can make and unmake your design. There are certain characteristics your chosen paper should possess like surface strength, tear strength, bursting ability, and tensile strength. The surface strength pertains to the ability of the paper to resists ripping whenever ink is applied. The tear strength refers to the ability of paper resist tearing. The bursting ability on the other hand refers to the capacity of paper to withstand ripping most especially for packaging bags and envelopes. And last but no least, the tensile strength which is the ability of paper to stretch without breaking.

Binding of Catalog

Since catalogs are multi-page documents you will have to bind these pages together. There are at least six types of standard stitching use for catalog binding the perfect binding, saddle-stitched binding, side-stitched binding, case binding, plastic comb binding, and the three-ring binding. But before you choose you should first know the differences between these types of stitching. The perfect binding involves gluing the outside edge of the pages to create that flat edge. The saddle-stitch binding makes use of staples on the fold of the pages. The side-stitch binding also makes use of stapling but this time staple the pages together on the side rather than on the fold. The case binding requires the pages to be sewn together and then attached to a hardcover. The plastic comb binding makes use of plastic teeth that are fit into a stack of pages. And then the three-ring binding requires punching holes into the pages before fitting them into a binder.

The Printing Company

There are many printing companies to choose from and they are available either online or offline. However, there are certain edges that online providers have over their offline counterparts and that is in terms of their lowered prices plus their fast turnaround time. It is also more convenient to transact business as well as sending your catalog orders online.

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